readership

NME MUSIC MAGAZINE

80% of NME readers feel that music is an important part of their lives
79% of NME readers like to listen to new bands
63% specially choose to listen to indie/guitar bands
49% specially choose to listen to live bands in studio
52% are interested in taking a musical course/qualification
36% are thinking of buying a musical instrument in the next year

72% have a broadband Internet connection at home
67% have bought something online in the last 12 months
59% agree they like to keep up with the latest technologies

34% are working full time, 18% are working part time and 26% are full time students
62% read at least 3 out of 4 issues
Almost half (49%) have been reading NME for at least3 years
84% think the magazine gives them what they want spending an average of 46 minutes reading each issue

93% own a computer
96% have access to the internet
72% have a broadband Internet connection at home
67% have bought something online in the last 12 months • 56% visit NME.com every day/every few days


- NME Radio will deliver all that has made the brand so successful in audio form
- 24/7 Presenter led station featuring Live Sessions, up to the minute Music News, Gig Guides and much more
- Target Market: Men 15-24