The institution that would distribute my product would be similar to those institutions that distribute NME magazine such as IPC.
As this company has been around for many years and has a lot of experience and success which is clearly shown from their popular magazines.
I think this institution would be suitable to my magazine as it has a different genre and would work well in pleasing the people who want a hip hop magazine in the sort of style of NME.
And the company would benefit, as they would then different magazines for different audiences. Facts and figures, sales numbers for this company are excellent which was the main influence in my decision making.
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